10 October, 2019

3 Faster Ways to Make Jewelry Line Sheets

You’ve created a breathtaking line of jewelry — years of dreaming, fine-tuning and bringing your visions to life. And now you’re ready to show them off the world. There’s just one problem … no one’s looking.

If you want to get your brand up on the shelves (brick-and-mortar or virtual) of big-box retailers and prized boutiques, you need line sheets, and if you need line sheets, you need them quickly. Competition waits for no one.

To help you leap over the last roadblock on your way to entrepreneurial success, check out these three tips on how to create a jewelry line sheet quickly without sacrificing quality. 

Learn: Why Do I Need a Line Sheet?

1. Use a Template

Okay, this may be an obvious suggestion, but then again … maybe not. You’re already an entrepreneur and the mere fact that you’ve gotten this far with your jewelry business means you’re determined. You have ambition, drive and you’re used to getting stuff done. It follows that you’d be awfully tempted to teach yourself Photoshop and spend a week learning how to make a line sheet from scratch. You’re a superstar. You can do this! 

And you know what? You probably can. But while you’re learning to master the fine art of line sheet creation, other things are falling by the wayside. You’re not answering emails promptly because you’re fighting with photo alignment. You missed your kid’s dance recital because you needed to make two (okay, maybe nine … ) final edits to your product specs. One week has now stretched into two and you finally give in and just hire a freelancer. There goes another chunk of your budget.

Sound familiar? I’ve been there and didn’t like it one bit. But there is a solution: line sheet templates. While that may sound generic, and you’re definitely not generic, templates from Linesheets — a new, web-based app — are anything but run of the mill. With Linesheets, you can expect: 

  • A bunch of beautiful layouts to choose from, so you can pick the configuration that fits your product or buyer
  • Customizable features so you can perfect every detail including adding a logo, tweaking the color scheme or adding branding
  • Easy uploads for product specs, photos with alerts on what to include based on your layout and needs

Using a template makes the work easy, while still offering customization to ensure your line sheets will never look like anyone else’s. Plus, it’s a lot faster than creating a completely unique line sheet from the ground up.

Wasting all your time making manual line sheets? Learn more about Linesheets — the tool that makes your job easier so you can get back to your craft. 

2. Make It Simple

More is not always better. In fact, most of the time more is just so. much. more. While it’s normal to want to fill your line sheet with every spec you can think of and capture your top-selling chandelier earrings from a hundred different angles, there’s a line that can be crossed. You want buyers to think your line sheets are informative, not an overwhelming (and frankly, boring) pile of data. That’s bad for business and doubly bad for you.

Buyers aren’t just looking at your line sheet. They’re considering tons of designers, weighing the pros and cons and hoping something phenomenal will catch their eye. They don’t have time to wade through 20 bullet points per product or shuffle through page after page of toe rings when they’re only interested in bangles. 

Your best bet is to stop inundating your audience with details and narrow your focus to whatever specs, images and products truly matter. As you’re making your line sheet, ask yourself these questions: 

  • What products does your buyer need?
  • What information do they require to making a decision/place an order?
  • Can you scan your line sheet and understand what’s being offered in a matter of seconds? 
  • Could you eliminate specs and still convey the same message?

Avoiding the urge to fill your line sheet to the brim doesn’t just increase readability, it also shrinks your to-do list. The fewer elements you need to work on, the faster you’ll be able to sign off on your brand spankin’ new jewelry line sheet and send it to the all-important decision-makers.

Related: 3 Different Ways to Use One Product Sell Sheet

3. Repurpose Existing Collateral

Anytime you can cut corners without cutting quality, do it. That’s not cheating — it’s strategic. In the world of line sheets, this means finding ways of making your previous efforts work for you again and again. Here are a few ways you can save time by repurposing your line sheets: 

  • Upload product specs from your existing storefront on supported platforms such as Etsy, Wish, Shopify, Amazon and BigCart instead of inputting the information from the beginning.
  • No existing storefront? No problem — do a bulk upload using a CSV file and you’ll save oodles of time versus entering those products individually while in the Linesheets workspace.
  • Rather than creating every line sheet from a new template, tweak your saved designs to fit the needs of a new buyer or new collection request.
  • Piece together smaller layouts to create more comprehensive collections that may suit larger retailers or seasonal buys — you can still use dividers to separate filigree cuffs from layered styles or men’s watch bands from women’s.
  • Pay for professional photos once but ask for them in several formats so they’re suitable for websites, print collateral and digital applications.

When time is of the essence, it’s essential you prioritize speed so you can beat your competitors to the punch. Being first doesn’t always mean you’re the best, but being first and wielding an amazing line sheet may well be a sign of incredible things to come.

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Photo credit: Dragon Images/Shutterstock.com

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