How to Make a LineSheet for Jewelry
Line sheets are a brilliant way to showcase your jewelry line. It doesn’t matter if you’re a solo artist developing handmade pieces in your home studio or a larger company looking to sell in volume to a big-box store, a great linesheet is a crucial part of your next step.
Here’s exactly how to create a linesheet for jewelry to give your genius the platform and opportunity it deserves:
Get Your Head in the Game
Most people have a certain set of skills at which they excel. For some people, spreadsheets and graphic design are life. For others, creativity takes the wheel, whereas more organized pursuits can be a bit of a challenge. There’s nothing wrong with either mindset — after all, the world needs both and diversity is what makes this planet so darned special — but if you’re a right-brain type forced to carry out left-brain tasks … well, it’s not easy.
Line sheets are design-based and there are aesthetics involved, but there is also a certain order and layout that needs to be followed. If you’re more comfortable welding metal and polishing gems, fear not — there are linesheet templates to help you navigate the basics and the Linesheets web-based app is equipped to guide you through the rest.
Are you spending way too much time creating manual linesheets? Learn more about Linesheets — the tool that makes your job faster and easier.
Choose a Layout
Unless you’re designing your linesheet from scratch (and who has time for that, really?), you’ll be starting with a template. There are a number of layouts to choose from, each with its own pros and cons. If you’re selling a single product, a one-product page could be ideal. You’ll have more space to include important product details and descriptions, as well as pictures of your piece highlighting a special clasp or painstaking hand-tooled detail.
If you’re communicating with a buyer who’s already zeroed in on a very narrow category, such as chokers or summer accessories, you can cater to those needs using a more expanded layout such as a 4×2 (two lines of four products each) or a 3×3 (three lines of three products each). You’ll have less space to wax poetically about your jewelry, but you’ll be able to feature items that belong together in a collection. This format exposes buyers to a wider array of products and gives them a chance to see how your items would look when displayed and sold as a group.
Add the Basics
Some specs are universal. No matter what layout you choose, your sell sheet design should include key information every buyer not only wants but needs in order to make a decision. Every linesheet should include the following specs:
- Your logo
- Name and information for your company’s point person
- The product name
- The name of the collection (if you’re creating one)
- SKU or item number
- Product description
- Size options
- Color/finish options
- Wholesale and suggested retail pricing
- Minimum order requirements
- Quantity limits or pre-pack details
- Sales and return policy
- General ordering and shipping information
If you’re not sure how all this info should look once it’s in place, check out a few sell sheet examples to see what the experts have created and follow that model. Even better, use Linesheets sell sheet software to create multiple linesheets with ease — no guesswork, just action and results.
Look at Your LineSheet With a Critical Eye
You scrutinize every piece of jewelry you make before you share it with the world. Your linesheet deserves the same care, especially since they serve as buyers’ first up-close-and-personal glimpse of your work; it’s critical everything on your linesheet appears is as it should be.
Step away for a few minutes or a few hours, if you can spare the time, then come back with clear eyes. Pore over your linesheet like a stranger. You’re looking for obvious mistakes, like typos or missing contact information, but also take in the big picture.
Is your sell sheet aesthetically pleasing? Do the pictures properly align? Are photos crisp and clear? Do your descriptions properly convey each product’s best attributes? Would your linesheet be easier to scan or more impactful if you used dividers or added a cover page?
Make changes as you see fit, but remember, even if you email your sheet now or download it as a PDF, if you have a Linesheets subscription you can come back and make additional tweaks as needed at any time — without having to start from scratch.
With the web-based Linesheets app, you have more ways to effectively and efficiently make a new product sell sheet that actually works. Rather than spending weeks finding a designer who understands your vision and forking over a fortune to bring the vision to life, you can create an account and get down to business.
If you already have a website hosted by a third party like Shopify, Etsy, Wix or Big Commerce, you can export your product spreadsheet via a CSV or Excel file, then upload that file straight into Linesheets. If you don’t have a website, that’s okay, too. You can still upload your products manually for an equally powerful result.
Once you’ve created your ultimate masterpiece, it’s time to send it out. Enter another shortcut! Linesheets features integrated capability, so you can send your linesheet directly to buyers using your own email address but without leaving the app. It’s easy, crazy fast,and you won’t develop carpal tunnel switching back and forth between a bunch of tabs. How’s that for convenient?
A stellar linesheet could be your backstage pass to a bigger, brighter professional future. Sign up for Linesheets today and get started on the perfect jewelry linesheet ASAP.
Tips to Create the Best Jewelry LineSheet
When making a jewelry linesheet, keep these tips in mind:
- Size specifications are typically limited to bracelet and necklace sizing (how long a chain is or if your bangles come in multiple circumferences), and color variations are likewise limited, though you may want to list silver and gold or mention if the same style of earring can be purchased with different stones
- People are more interested in the story behind jewelry than they are in hearing who made a pair of pants, especially if that jewelry is handmade, a one-of-a-kind piece or limited-run only. Create a sell sheet dedicated to the work of a particular artist and include a short blurb with background information, a headshot, a description of the materials and/or crafting technique, an artist’s statement—anything that will help buyers connect.
- For the same reason people are more interested in a story, jewelry lends itself to flowery names. Give your pieces an identity and proclaim that identity loud and proud. “The Isabella Bangle” sounds a lot better than “silver bracelet with filigree,” and you’ll be mentioning the design details later on anyway.
- You often need just one or two photos of a piece of clothing (front and back for instance) for clothing sell sheets, but jewelry looks different depending on how it’s worn and what it’s worn with. If you have space on your linesheet without risking overcrowding, consider several photos at different angles, with contrasting clothing, and it different distances — close-ups of an ornate clasp or delicate inlay can close a deal quicker than you might think.
No matter what, remember that your linesheet is meant to highlight the best and most critical features of your product. And don’t forget; your audience is the buyer, not the customer … yet.
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