September 11, 2020

3 Ways to Use a Product Sell Sheet Template

Sell sheet templates are like a GPS for your sales campaign. They help you understand what data to include and how to lay it all out to ensure everything is both scannable and informative. Without a template, you’re either faced with the seemingly insurmountable task of wrangling together a linesheet from scratch or outsourcing the task altogether — which your budget won’t care for.

So yeah, sell sheet templates are an insanely powerful tool, but how can you use them to cast your inventory in the best possible light?

3 Ways to Utilize Product Sell Sheet Templates

Did you know there’s more than one way to use a sell sheet template? If you’ve been using them for a single purpose, then you’re missing out on the possibilities. Check out these three ways to get more out of your linesheets templates:

Read: 5 Benefits of Using a LineSheet Maker

1. Highlight a Single Product

Whether you’re a single-product brand built around one superstar option or launching a new product you can’t wait to share with vendors, a linesheet that focuses on one item may be your best bet. Here are three benefits to using a linesheet to highlight a single product:

  • It doesn’t have to share the spotlight. Use a single-product layout and you’ll make it very clear where buyers should focus their attention. Single-product linesheets are ideal for pushing high-profit products or introducing your latest masterpiece without competing with the other items from your catalog.
  • It has more room for descriptions. The single-product template offers the most per-product real estate. Instead of paring down your words, you’ll have space to include all the detail you feel buyers would benefit from knowing. Describe how you hand-carved the pendant yourself or how you sourced the wood for your new limited-edition coffee table — these details go along way, but with a multi-product sell sheet, there usually isn’t any room for them. Take advantage of open space!
  • It can feature multiple images. You can also use some of that extra real estate to post several views of your product. Rather than simply describing your custom clasp, show it. Let buyers see the detail of a filigree chain or the hookups for your revamped gaming system.

Tired of creating linesheets by hand? Learn more about Linesheets — the tool that makes your job easier. 

2. Create a Collection

Sometimes products are better when presented as part of a group — or at least easier to sell en masse. Instead of focusing on a single product, you can send buyers a curated collection that centers on almost anything you can think of:

  • Color: Tell a color story with products linked by Pantone color of the year or themed red, white, and blue to align with retailers’ Fourth of July promotions.
  • Style: When a buyer says they’re disappointingly low on anklet inventory or they need more clothes that fit the criteria of “bohemian chic,”, answer the call with a collection assembled just for this purpose.
  • Vision: If you’re an independent designer, chances are you put together your newest collection because it represents a time, place, and/or emotion that’s important to you. Announce your creations with pride via a linesheet that tells that story through a series of products, images and descriptions. Make your linesheet your coming-out party in an imminently sharable and impactful format.
  • Season: This could be a collection of items for the holidays or for spring or fall. When pitching to stores with seasonal inventory or feature special marketing pushes for capsule collections or seasonality, these mini compilations could be your ticket to quick but impressive sales in a short amount of time.
  • Room/Use/Purpose: Group your products according to their functionality. If you sell home goods, you can create a bathroom collection that allows retailers to imagine how they would set up and market a similar display on their end. If you sell makeup, you could put together a “night out” collection with everything the end-user needs for a smoky eye and standout lip.

Make your collection stand out even more by including a cover sheet that tells buyers why these products have been gathered together. Sometimes you can let the collection speak for itself; sometimes buyers need a little nudge to understand your vision.

You can group together several collections, too. Perhaps you want to send all your sterling silver jewelry to a new prospect but also group those products by subcategories such as bracelets, rings, and pendants or chandelier earrings, studs and hoops. Use cover sheets and dividers paired with templates to guide readers along as they check out your products and envision how it could all come together on store shelves.

Related: How to Make a LineSheet for Jewelry

3. Respond to Buyer Requests

Perhaps one of the most advantageous things about learning how to use a linesheet maker is that you can respond to buyer queries with unparalleled speed. No reprinting an entire catalog because a buyer only wants to look at red shoes. No resorting to dog-earing pages (super professional, right?) for a makeshift way to tailor your pitch on the fly. No frantically flipping through a product-heavy book to try and find what you’re looking for while the buyer waits. Just make a new linesheet each time … with ease!

The Bottom Line

With the Linesheets web-based app, you can create, edit, download and/or send a customized sell sheet in mere minutes. Integrated connectivity allows for easy product population while expertly crafted linesheet templates make it easy to whip up a brand-new sheet on demand. And, by hosting the app on the web rather than forcing mobile downloads, you can work on your masterpiece from almost any device anywhere in the world as long as you’ve got an internet connection and a moment to spare.

Linesheets are essentially targeted ads that convey the best aspects of your product concisely, beautifully and effectively. Learning how to sell smarter — not harder — could be just what you need to leave doubt behind and score your next sale.

Sign up for Linesheets today and get hands-on experience with the web-based linesheet app changing the industry from the inside out.

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Photo credit: Yuganov Konstantin/Shutterstock.com

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September 11, 2020

Why Do I Need a LineSheet?

On the surface, creating linesheets can feel like just one more thing to add to an already overflowing to-do list. There are designs to create, layouts to choose from, edits to make … is it all really necessary?

Do I Need LineSheets for My Business?

In short … yup. Line sheets are an indispensable tool that could help you make not just your next sale but all the sales you need to scale your brand and achieve your goals today, tomorrow and for years to come.

Related: What Is a LineSheet?

LineSheets Make Your Brand Competitive

Line sheets are an industry standard. That means your competitors are already using them, and they’re leaving their mark on buyers while you struggle to stay relevant through follow-up emails and calls. Which is more efficient? Knowing how to create a well-designed, informative linesheet can not only help you find and maintain footing with your business relationships — it can one-up them. Buyers make decisions in the blink of an eye, so make sure your linesheets don’t put them to sleep.

Make your linesheets prettier and more purposeful to reap the benefits. You can utilize a web-based app, like Linesheets, that facilitates quick, on-the-spot edits so you can get your updated sell sheets out in record time. You can also easily email or download your custom linesheets as needed so you’ll never feel behind or unprepared.

Sick of making manual linesheets? Learn more about Linesheets — the tool that makes your job easier. 

LineSheets Make You Look Professional

Sometimes disrupting the status quo will work in your favor — ditching linesheets is not such an occasion. Knowing how to make a quality linesheet is considered a requirement for retail sales for one simple reason: They work. Put yourself in a buyer’s shoes; when faced with tons of options and limited shelf space, do you want to go with who the person who is the nicest on the phone or look at the actual products you’d be buying to see firsthand which will work for your company and customers?

Having linesheets — that you can put together quickly — proves you know what it takes to sell. You’re on top of your game and buyers can expect to see more of the same professionalism as your relationship continues. You represent a no-hassle option and that is practically priceless in a world where miscommunication and inexperience isn’t just frustrating but is a threat to a business’s success.

See: 5 Benefits of a LineSheet Maker

LineSheets Help You Stand Out From Other Brands

The global fashion industry has a jaw-dropping market value of $385.7 billion. Imagine how many brands it takes to make up that staggering number. Now imagine how you’re going to stand out. Buyers are often industry veterans and they’ve seen it all. You want to stand out but only for the right reasons.

Of course, you’re not competing with all of those brands every time you go to sell your product. You may have a different audience, aesthetic or price point, but if you’re big enough to capture ample market share to make money, you’re big enough to get lost in the crowd. That’s where a high-quality linesheet can save the day.

Line sheets are a lot like resumes and websites. Your audience has limited time and they’ll most likely do a quick scan before deciding if it’s worth a deeper look. One study found that recruiters only spend six seconds reviewing a resume before they decide whether it goes in the keep pile or the garbage can.

So what can your linesheet say in six seconds? A whole lot, actually. From your logo to your layout to the quality and clarity of your photos and snippets of well-organized information, the details you include on your linesheet are crucial.

Organize your information in a way that’s easy to scan and looks nice — you’re already standing head and shoulders above everyone who settled for something subpar. Why struggle with which specs to include when there are pro resources available?

Learn: 3 Ways to Use a Product Sell Sheet to Make More Money

Quality LineSheets Leave a Lasting Impression

Line sheets speak for you when you’re not around to do the talking. Line sheets come in handy in a number of common situations:

  • When you’ve already had a face-to-face meeting and you need something tangible to leave behind
  • When you’re not in the same city or country as a buyer and a physical meeting is impossible
  • When you’re attending a conference or convention and a business card just isn’t enough to sell your pitch

To make the process cheaper, easier and faster, you can use linesheets as a tool to emphasize certain products or collections while you’re pitching as well as a way to follow up. When you use an app like Linesheets that allows you to quickly edit your linesheet, you can respond to buyer requests or tweak a layout to reflect a particular retailer’s needs in no time at all. Do the buyers only want sterling silver rings with a lunar theme? You can put that together. Focusing solely on summer accessories? You can create a linesheet collection for that, too.

Creating a LineSheet Is Not as Hard as You Think

There are a ton of benefits to well-designed linesheets but perhaps the biggest is that they pack an insanely huge bang for your buck — especially if you learn how to make them for less money in less time. If you sell a product via any forum other than your own store, the bottom line is you need a linesheet. Why not make yours using a web-based app that does the hard work for you?

To streamline your linesheet creation and catapult your business to the next level, sign up for Linesheets and get your products in front of decision-makers ASAP.

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Photo credit: S_L:Shutterstock.com

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