September 11, 2020

3 Ways to Use a Product Sell Sheet Template

Sell sheet templates are like a GPS for your sales campaign. They help you understand what data to include and how to lay it all out to ensure everything is both scannable and informative. Without a template, you’re either faced with the seemingly insurmountable task of wrangling together a linesheet from scratch or outsourcing the task altogether — which your budget won’t care for.

So yeah, sell sheet templates are an insanely powerful tool, but how can you use them to cast your inventory in the best possible light?

3 Ways to Utilize Product Sell Sheet Templates

Did you know there’s more than one way to use a sell sheet template? If you’ve been using them for a single purpose, then you’re missing out on the possibilities. Check out these three ways to get more out of your linesheets templates:

Read: 5 Benefits of Using a LineSheet Maker

1. Highlight a Single Product

Whether you’re a single-product brand built around one superstar option or launching a new product you can’t wait to share with vendors, a linesheet that focuses on one item may be your best bet. Here are three benefits to using a linesheet to highlight a single product:

  • It doesn’t have to share the spotlight. Use a single-product layout and you’ll make it very clear where buyers should focus their attention. Single-product linesheets are ideal for pushing high-profit products or introducing your latest masterpiece without competing with the other items from your catalog.
  • It has more room for descriptions. The single-product template offers the most per-product real estate. Instead of paring down your words, you’ll have space to include all the detail you feel buyers would benefit from knowing. Describe how you hand-carved the pendant yourself or how you sourced the wood for your new limited-edition coffee table — these details go along way, but with a multi-product sell sheet, there usually isn’t any room for them. Take advantage of open space!
  • It can feature multiple images. You can also use some of that extra real estate to post several views of your product. Rather than simply describing your custom clasp, show it. Let buyers see the detail of a filigree chain or the hookups for your revamped gaming system.

Tired of creating linesheets by hand? Learn more about Linesheets — the tool that makes your job easier. 

2. Create a Collection

Sometimes products are better when presented as part of a group — or at least easier to sell en masse. Instead of focusing on a single product, you can send buyers a curated collection that centers on almost anything you can think of:

  • Color: Tell a color story with products linked by Pantone color of the year or themed red, white, and blue to align with retailers’ Fourth of July promotions.
  • Style: When a buyer says they’re disappointingly low on anklet inventory or they need more clothes that fit the criteria of “bohemian chic,”, answer the call with a collection assembled just for this purpose.
  • Vision: If you’re an independent designer, chances are you put together your newest collection because it represents a time, place, and/or emotion that’s important to you. Announce your creations with pride via a linesheet that tells that story through a series of products, images and descriptions. Make your linesheet your coming-out party in an imminently sharable and impactful format.
  • Season: This could be a collection of items for the holidays or for spring or fall. When pitching to stores with seasonal inventory or feature special marketing pushes for capsule collections or seasonality, these mini compilations could be your ticket to quick but impressive sales in a short amount of time.
  • Room/Use/Purpose: Group your products according to their functionality. If you sell home goods, you can create a bathroom collection that allows retailers to imagine how they would set up and market a similar display on their end. If you sell makeup, you could put together a “night out” collection with everything the end-user needs for a smoky eye and standout lip.

Make your collection stand out even more by including a cover sheet that tells buyers why these products have been gathered together. Sometimes you can let the collection speak for itself; sometimes buyers need a little nudge to understand your vision.

You can group together several collections, too. Perhaps you want to send all your sterling silver jewelry to a new prospect but also group those products by subcategories such as bracelets, rings, and pendants or chandelier earrings, studs and hoops. Use cover sheets and dividers paired with templates to guide readers along as they check out your products and envision how it could all come together on store shelves.

Related: How to Make a LineSheet for Jewelry

3. Respond to Buyer Requests

Perhaps one of the most advantageous things about learning how to use a linesheet maker is that you can respond to buyer queries with unparalleled speed. No reprinting an entire catalog because a buyer only wants to look at red shoes. No resorting to dog-earing pages (super professional, right?) for a makeshift way to tailor your pitch on the fly. No frantically flipping through a product-heavy book to try and find what you’re looking for while the buyer waits. Just make a new linesheet each time … with ease!

The Bottom Line

With the Linesheets web-based app, you can create, edit, download and/or send a customized sell sheet in mere minutes. Integrated connectivity allows for easy product population while expertly crafted linesheet templates make it easy to whip up a brand-new sheet on demand. And, by hosting the app on the web rather than forcing mobile downloads, you can work on your masterpiece from almost any device anywhere in the world as long as you’ve got an internet connection and a moment to spare.

Linesheets are essentially targeted ads that convey the best aspects of your product concisely, beautifully and effectively. Learning how to sell smarter — not harder — could be just what you need to leave doubt behind and score your next sale.

Sign up for Linesheets today and get hands-on experience with the web-based linesheet app changing the industry from the inside out.

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Photo credit: Yuganov Konstantin/Shutterstock.com

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September 11, 2020

How to Make a LineSheet for Jewelry

Line sheets are a brilliant way to showcase your jewelry line. It doesn’t matter if you’re a solo artist developing handmade pieces in your home studio or a larger company looking to sell in volume to a big-box store, a great linesheet is a crucial part of your next step.

Here’s exactly how to create a linesheet for jewelry to give your genius the platform and opportunity it deserves:

Get Your Head in the Game

Most people have a certain set of skills at which they excel. For some people, spreadsheets and graphic design are life. For others, creativity takes the wheel, whereas more organized pursuits can be a bit of a challenge. There’s nothing wrong with either mindset — after all, the world needs both and diversity is what makes this planet so darned special — but if you’re a right-brain type forced to carry out left-brain tasks … well, it’s not easy.

Line sheets are design-based and there are aesthetics involved, but there is also a certain order and layout that needs to be followed. If you’re more comfortable welding metal and polishing gems, fear not — there are linesheet templates to help you navigate the basics and the Linesheets web-based app is equipped to guide you through the rest.

Are you spending way too much time creating manual linesheets? Learn more about Linesheets — the tool that makes your job faster and easier. 

Choose a Layout

Unless you’re designing your linesheet from scratch (and who has time for that, really?), you’ll be starting with a template. There are a number of layouts to choose from, each with its own pros and cons. If you’re selling a single product, a one-product page could be ideal. You’ll have more space to include important product details and descriptions, as well as pictures of your piece highlighting a special clasp or painstaking hand-tooled detail.

If you’re communicating with a buyer who’s already zeroed in on a very narrow category, such as chokers or summer accessories, you can cater to those needs using a more expanded layout such as a 4×2 (two lines of four products each) or a 3×3 (three lines of three products each). You’ll have less space to wax poetically about your jewelry, but you’ll be able to feature items that belong together in a collection. This format exposes buyers to a wider array of products and gives them a chance to see how your items would look when displayed and sold as a group.

Related: 3 Different Ways to Use LineSheets to Feature Your Products

Add the Basics

Some specs are universal. No matter what layout you choose, your sell sheet design should include key information every buyer not only wants but needs in order to make a decision. Every linesheet should include the following specs:

  • Your logo
  • Name and information for your company’s point person
  • The product name
  • The name of the collection (if you’re creating one)
  • SKU or item number
  • Product description
  • Size options
  • Color/finish options
  • Wholesale and suggested retail pricing
  • Minimum order requirements
  • Quantity limits or pre-pack details
  • Sales and return policy
  • General ordering and shipping information

If you’re not sure how all this info should look once it’s in place, check out a few sell sheet examples to see what the experts have created and follow that model. Even better, use Linesheets sell sheet software to create multiple linesheets with ease — no guesswork, just action and results.

Discover: 4 Ways LineSheet Software Can Level-Up Your Business

Look at Your LineSheet With a Critical Eye

You scrutinize every piece of jewelry you make before you share it with the world. Your linesheet deserves the same care, especially since they serve as buyers’ first up-close-and-personal glimpse of your work; it’s critical everything on your linesheet appears is as it should be.

Step away for a few minutes or a few hours, if you can spare the time, then come back with clear eyes. Pore over your linesheet like a stranger. You’re looking for obvious mistakes, like typos or missing contact information, but also take in the big picture.

Is your sell sheet aesthetically pleasing? Do the pictures properly align? Are photos crisp and clear? Do your descriptions properly convey each product’s best attributes? Would your linesheet be easier to scan or more impactful if you used dividers or added a cover page?

Make changes as you see fit, but remember, even if you email your sheet now or download it as a PDF, if you have a Linesheets subscription you can come back and make additional tweaks as needed at any time — without having to start from scratch.

Related: 4 Ways to Get the Best Sell Sheet Designs

Find Shortcuts

With the web-based Linesheets app, you have more ways to effectively and efficiently make a new product sell sheet that actually works. Rather than spending weeks finding a designer who understands your vision and forking over a fortune to bring the vision to life, you can create an account and get down to business.

If you already have a website hosted by a third party like Shopify, Etsy, Wix or Big Commerce, you can export your product spreadsheet via a CSV or Excel file, then upload that file straight into Linesheets. If you don’t have a website, that’s okay, too. You can still upload your products manually for an equally powerful result.

Once you’ve created your ultimate masterpiece, it’s time to send it out. Enter another shortcut! Linesheets features integrated capability, so you can send your linesheet directly to buyers using your own email address but without leaving the app. It’s easy, crazy fast,and you won’t develop carpal tunnel switching back and forth between a bunch of tabs. How’s that for convenient?

A stellar linesheet could be your backstage pass to a bigger, brighter professional future. Sign up for Linesheets today and get started on the perfect jewelry linesheet ASAP.

Tips to Create the Best Jewelry LineSheet

When making a jewelry linesheet, keep these tips in mind:

  • Size specifications are typically limited to bracelet and necklace sizing (how long a chain is or if your bangles come in multiple circumferences), and color variations are likewise limited, though you may want to list silver and gold or mention if the same style of earring can be purchased with different stones
  • People are more interested in the story behind jewelry than they are in hearing who made a pair of pants, especially if that jewelry is handmade, a one-of-a-kind piece or limited-run only. Create a sell sheet dedicated to the work of a particular artist and include a short blurb with background information, a headshot, a description of the materials and/or crafting technique, an artist’s statement—anything that will help buyers connect.
  • For the same reason people are more interested in a story, jewelry lends itself to flowery names. Give your pieces an identity and proclaim that identity loud and proud. “The Isabella Bangle” sounds a lot better than “silver bracelet with filigree,” and you’ll be mentioning the design details later on anyway.
  • You often need just one or two photos of a piece of clothing (front and back for instance) for clothing sell sheets, but jewelry looks different depending on how it’s worn and what it’s worn with. If you have space on your linesheet without risking overcrowding, consider several photos at different angles, with contrasting clothing, and it different distances — close-ups of an ornate clasp or delicate inlay can close a deal quicker than you might think.

No matter what, remember that your linesheet is meant to highlight the best and most critical features of your product. And don’t forget; your audience is the buyer, not the customer … yet.

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September 11, 2020

4 Ways a LineSheet Software Can Level-Up Your Business

You have a catalog, your website is impeccable and you can talk up a storm about your favorite products, so do you really need a linesheet? Maybe scaling your business and making tons of money  …  how does that sound?

Regardless of it you’re looking to place handmade jewelry in a local boutique or ship your entire collection of kid’s clothes to big-box retailers across the globe, the key to efficient expansion is understanding why linesheets are so important in the first place.

1. Stop Designing, Start Running Your Business

No matter how committed you are to achieving the perfect work-life balance, professional obligations always seem to get in the way. Truthfully, that’s what you expect when you launch a business — long hours, little sleep, and a serious lack of Netflix & chill.

Successful entrepreneurs are just as time-strapped. On average, the world’s high net-worth business owners spend their day much like you spend yours, according to the HSBC Private Banking Essence of Enterprise report:

  • Business Admin: 1h 30m
  • Staff Management: 1h 48m
  • Focusing on Company Strategy: 1h 36m
  • Delivering to Clients: 1h 18m
  • Developing New Business: 1h 18m
  • Relaxing/Socializing: 2h 48m
  • Caring for Children: 2h 12m
  • Household Management: 1h 48m
  • Community Activity of Volunteering: 48m
  • Sleep: 6h 30m

Of course, if you’re still working to scale your business and establish your brand, chances are you’re seeing a lot less of your family and a lot more of your computer screen. Now see if you can even find time to add  graphic design and creating linesheets from scratch to your schedule. Because without a program that teaches you how to make a product sell sheet the smart way, you’re going to be swapping out sleep in favor of wrangling Photoshop.

Consider the new web-based app, Linesheets, which includes an array of linesheet templates designed by top graphic designers that you can customize, download in PDF form and email directly to buyers or colleagues. It saves you time, it saves your sanity and it frees you up to find joy in other areas of your life, like making it to your son’s school play or dreaming up a new textile pattern for spring.

Sick of making manual linesheets? Learn more about Linesheets — the tool that makes your job easier. 

2. Faster LineSheets = Quicker Sales

Time is money. The longer the lead time between a buyer’s request for a sell sheet and the day you actually deliver, the more likely it is they’ll find another vendor to fill the void. Even if you end up getting the contract, those days or weeks you spent trying to make your DIY linesheet perfect could’ve been spent making sales and shipping product. And let’s not even think about what happens when you email over a linesheet that doesn’t include what it’s supposed to include (oops…).

The Linesheets app streamlines the entire creation process. Even sending over your eye-catching final product is as easy as point and click, so you don’t have to rely on snail mail, flick between browser tabs or load a second program just to get your sell sheet where it needs to go.

Related: What Is a LineSheet?

3. Impress Buyers With Proper LineSheets

Imagine you’re a buyer for Bloomingdale’s or in charge of onboarding new brands for an e-retailer like Shopbop.com. You’re probably inundated with pitches. Designers and artists from all walks of life are clamoring for shelf space and hoping to get their products in front of your customers. How will you choose?

The right sell sheet design organizes key product information in a way that makes sense. We don’t just dump sell sheet examples on your lap and leave you to your own devices. While Linesheets competitors offer a free linesheet template and little else, we help you understand which details to include and how to include them so buyers quickly understand why your products rock and how much their audience will love them.

Those templates are crafted with both form and function in mind. Yes, we want them to look good, but they also have to work. These are the linesheets buyers want to see. Focus on a single product, showcase a collection or put together mini-looks for specific demographics. You can personalize to your heart’s desire without sacrificing your time and money.

In other words, linesheets make life easier for the people with the power to buy and share your stuff, and that’s always a good idea.

See: 5 Benefits of a LineSheet Maker

4. Iterate On the Go

Even after you have your linesheet design dialed in, your work isn’t necessarily done. Chances are you’ll be updating often. You may want to tweak the sheet to reflect requests from a specific buyer or a change in inventory. As you add or delete fabrics, select necklace finishes or change the color of a toy, you’ll need to adjust your marketing materials to make sure every reference is accurate.

Would you rather redesign and reprint an entire catalog or make a few lightning-quick changes to your existing sell sheet and get that new version out ASAP? Linesheets keeps your creations handy so you can log in, fine-tune as needed, then send or download your sell sheet so you can get back to the rest of your to-do list.

Interested in seeing what our innovative new linesheet software can do for you? Check out the Linesheets app and get creating today.

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September 11, 2020

5 Benefits of Using a LineSheet Maker

You’re a go-getter, a DIY master — someone who loves learning new things and putting those skills to use. But you’re also a business owner, and your time is no longer strictly your own. Creating linesheets from scratch is an option, but using a linesheet maker is quite possibly the smartest play you can make. Why? It’s all about reaping benefits that will help your bottom line bloom not just today but for years down the road.

Learn: 6 Ways to Ease Your LineSheet Production

5 Benefits of Using a LineSheet Maker

Time is precious, and your time shouldn’t be spent creating different versions of the same linesheet over and over again. Learn more about the benefits of using a linesheet maker for your business. Here are 5 pros to using linesheet software:

1. You Save Time and Money

Did you know that the average person spends more than 13 years of their life working? In that same time p, you’ll only log 328 days hanging out with your friends. The point is that your time is precious, and dedicating long hours to learning how to create a linesheet using a design program just doesn’t make sense.

The other issue is money. Launching a business requires a certain amount of capital, but as you’ve likely already discovered, the well often runs dry faster than expected. Even if you still have your nest egg tucked away for safekeeping, you’d like it to stay that way. A professional graphic designer could cost you $50/hour or more. Contracting a freelancer for four hours of product uploads and coordinating descriptions could land you with a $200 bill.

Use a linesheet maker and you’ll have access to sell sheet templates via a monthly subscription that costs less than dinner out at your local Italian joint. And the results will last way longer than that delicious bowl of penne.

Tired of making a million linesheets? Learn more about Linesheets — the tool that makes your job easier.

2. Know What You Can and Can’t Skip

It’s tempting to pile everything you love about your product into your linesheet, but sell sheet design is as much an art as it is a science. What you don’t include is just as important as what you do include, and it’s remarkably easy to get swept up in the excitement and wind up with a finished product that’s so stuffed with specs it’s practically unreadable.

On the flip side, you could unknowingly send off your sheet to a buyer incomplete. That’s not a good look, and it’s likely the buyer will move onto the next vendor rather than ask you to clarify anything.

The Linesheets web-based app includes templates with slots for key details. You can always make adjustments, but starting off with a roadmap keeps you focused and helps you adhere to industry standards without succumbing to assumptions.

Find Out: Do I Really Need a LineSheet?

3. Get Professional Results Every Time

Line sheets are the norm. Buyers expect them, and they want them to be formatted in a certain way. Nothing says “I’m a newbie” quicker than sending over a messy DIY flyer that looks like you drew it up in 20 minutes using clip art and Microsoft Word. You never get a second chance to make a first impression so ask yourself: what are your linesheets saying about you?

Experts say people make a snap judgment about strangers in just a tenth of a second. Literally as quickly as you can blink, someone has decided whether you’re trustworthy or not, if they like you and even if they think you’re competent or attractive. Of course, most of the time a buyer is looking at your linesheet rather than staring into your baby blues, but the principle is the same: How you come across on paper could make or break your deal.

Use a linesheet maker to generate professional, eye-catching sale sheets that look incredible at first glance and still hold up under scrutiny. That’s how you turn an opportunity into a long-lasting, fruitful business relationship.

Related: 4 Reasons You Need LineSheet Software

4. Share Your LineSheets Instantly

If you choose to make your own linesheets using generic software, you’ll be left with a finished product and no avenue with which to easily share it. In other words, you’re all dressed up for the ball and your pumpkin is still a big ole pumpkin. You can download it, open your email utility, find the saved file, then attach it to an email and send — or you can use Linesheets and take advantage of its built-in email function, which allows you to use your existing address without exiting the app or going file hunting.

Every minute of time you save is a minute you can reallocate somewhere else, and those minutes add up quick.

Find Out: What Information Should I Include in a Sell Sheet?

Create Up-to-Date LineSheets In No Time

If there’s one thing you can count on in the retail industry, it’s the pervasive culture of change. If you’re a designer, your ever-churning mind is continuously coming up with new ideas begging to be realized. The public catches wind of a new trend and it’s up to you to respond. Retailers need stock to satisfy a specific category. Your supplier runs out of your go-to fabrics and you have to make a switch. No matter the problem, one thing is sure: you’ll have to respond, fast.

All of those circumstances require alterations to your existing product specs and that means updating multiple linesheets. Editing one bullet point to read “blush” instead of “peony pink” seems like child’s play, but if you’re designing freeform or relying on a third party, you’re facing more frustration, more fees, more lost time and more hurdles between you and your next sale.

With a custom linesheet maker, you can make edits and either send or print out your updated sheet in mere minutes. You’ll never have to run off to a meeting or head to a conference with outdated material again, and that is professionalism at its finest.

Get your next linesheet project in gear by signing up for Linesheets today. Have questions? Drop us a line or check out the blog to find answers.

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September 11, 2020

What Is a LineSheet?

You’ve created a product you’re truly proud of. From the initial concept through the brainstorming process to the painstaking design and refinement of your sparkling bit of brilliance you’ve worked your hind end off. Now you’re ready to share your masterpiece with the world, and that means getting it on store shelves and onto the websites of some of the biggest retailers out there.

You may even have dozens of buyers on the hook already, but before they give you the go-ahead (and the purchase order to match), they want to see a linesheet.


Just one problem… what is a linesheet?

What Is a LineSheet?

A linesheet, also known as a linesheet or sell sheet, is sort of like a mini catalog that’s uber-focused on a particular style, collection, or even a single product. It’s can be just one page or much longer, with dividers separating seasonal merchandise from best sellers or highlighting bracelets and necklaces individually.

Imagine a piece of paper — virtual or otherwise — with images, specs such as color and size options, and pricing organized to spectacular effect. It’s a layout that lends itself to fashion — and indeed, fashion is where sell sheets thrive — but these days linesheets are useful in a way that explodes beyond the boundary of a single niche or industry.

Face-to-face sales meetings are nice when you have the time and proximity to make them happen, but linesheets represent your brand when you physically can’t. Download and mail them to vendors or print them out.

Line sheets are also:

  • An exercise in specificity, reeling in buyers who already perked up just browsing your full-length catalog
  • Sent in either digital or hard-copy form, allowing you to conduct business on a global scale at the touch of a button
  • Economical — create in minutes what previously took you hours and hours in meetings to explain
  • An ingenious way to empower buyers, guiding them through the most pertinent pieces of your inventory so they’re inspired and enthusiastic rather than confused and exasperated
  • Customizable, so you can tweak a sheet to reflect a buyer’s request for a specific color or design flourish
  • The cure for the common sale pitch

For many businesses, linesheets are required. Most buyers won’t take you seriously without one. Want to pitch big-box stores and major chains? Better get your linesheets in order or you’ll be old news before you even land a phone call, let alone a face-to-face meeting.

Think of a linesheet as your closer; you’ve already warmed up your prospect and they have a vague idea what you’re about, but now it’s time to showcase your products and the very best parts of your brand. You can schedule wall-to-wall one-one-one sessions and watch your week dwindle into a pile of inefficient chaos, or you can find a better way.

Which Industries Use LineSheets?

If you can sell it, you can probably put it on a linesheet. That said, you most often see linesheets in the fashion and beauty industries. Product sell sheets lend themselves to clothing and jewelry that have to be seen to be fully understood. From anklets to parkas, strappy sandals to engraved pendants, what you put on a linesheet helps you bring your brand to life.

You can also use a retail sell sheet to share furniture, craft supplies, art, stationery, office supplies, greeting cards, sporting equipment, perfume, and home goods.

Catalogs vs. LineSheets: What’s the Difference?

While catalogs and linesheets are both valuable sales tools, catalogs are more about aspirational language and making the consumer want to buy into the lifestyle a brand represents. They’re wonderful for creating a positive first impression and establishing your brand as an authority, but they’re also bulky and hard to adjust if you make changes to your products, update your own inventory, or want to customize something to reflect the needs of a particular buyer.

Linesheets, on the other hand, offer a pared-back look for buyers who are more interested in practical information:

  • Your logo. Any chance you have to brand you marketing collateral, you need to take it. Put your logo at the top of the page and make ownership obvious.
  • Name of the collection. This element isn’t always applicable, but if you’re grouping items for a reason, make that reason known.
  • Item name, SKU number or other unique ID. Customers need to know what they’re buying and you need to know where to find the product they choose. This is an integral part of getting and staying organized through every step of the supply chain. Remember, shorter SKUs and ID numbers leave less room for typos.
  • Sizing information. Let customers know whether your vintage dress comes in XS through XXL or if sizes are limited.
  • Color availability. Just like sizing, except in addition to listing colors you can choose to include Pantone numbers (ideal for eliminating screen-specific color deviations if you’re sending your linesheet as a PDF), custom color blocks or even fabric swatches.
  • Images. Don’t force customers to dream up a rendering of your product. Manage expectations and create anticipation with a picture that’s heavy on accuracy and light on “mood” — in otherwise, you don’t need a supermodel and set design team on retainer but neither do you want a wrinkled pair of pants tacked to a mannequin.
  • Custom blurbs. These may be short product descriptions, info about a collection, quick captions, or other details, but keep text tight and to the point.
  • Price. Include both wholesale pricing and suggested retail price so customers can consider their budget and their potential profit margin.
  • Min/max order amounts. Be upfront about how many items you require per order, if you have pre-pack quantities, and whether you have limited inventory.
  • Any important dates. If an item is seasonal or subject to a limited-time promotion, include those details on the sell sheet. Most products aren’t evergreen and neither are linesheets; be clear about expiration dates and you’ll curtail confusion down the road.
  • Terms of sale. This is where you slot in return policies, shipping information, satisfaction guarantees and similar legalese.
  • Contact information. Company name, specific contact name, address, phone number, email address and website.

You’ll also want to include your logo, company name, and contact information as well as product images. While there isn’t as much room on a linesheet for a product description as there typically is in a catalog — depending on the layout there may not be any room at all — some linesheet templates do allow for a few lines of text per image. Take advantage of the space to include whatever information might help seal the deal.

Given the slimline profile of linesheets, they’re far easier to edit and print on demand and they’re small enough to hand out at a tradeshow without weighing down shoppers. The compact size saves you money on printing and shipping, too — and trust us, no one wants to download and search through a 500-page catalog when they can just open an emailed linesheet PDF and find what they need in seconds instead.

Where Do You Get a LineSheet?

You don’t “get” a linesheet so much as you make one. This is often the biggest stumbling block for entrepreneurs and wholesalers who might not know how to use or even own complicated and expensive design software like Photoshop.

The first option is to suck it up and learn how to make a linesheet in your spare time — assuming you have any spare time. Expect a lot of long days with a hefty side of frustration. The second option is to hire help, but graphic designers and data entry freelancers cost money, and all those billable hours add up.

The most efficient, affordable, and sensible approach is to take advantage of linesheet templates you can then customize to your liking. Linesheets is a web-based app that offers professionally designed sell sheets in a variety of layouts. Choose the one that best suits your needs, uploads all the relevant details (you can often use a CSV file taken straight from your existing website), edit as needed, and you’re good to go.

It’s fast, it’s easy, and it gives you what could quite possibly be the most powerful sales tool in your arsenal to date.

For more information on taking the next step in your sales campaign, check out our plans and pricing or sign up for Linesheets today.

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September 11, 2020

How to Make a LineSheet

You’ve been told you need a linesheet, you’ve read up on vital selling tools and you’ve even fiddled with generic product sell sheet templates scattered online. But there’s one thing nobody’s sharing: how to create a product sell sheet from the ground up.

One reason you’re not getting a ton of guidance is because the process is hard. It can also be expensive. Creating linesheets from scratch can drain your wallet and your will to live faster than you can say “SOS!”

But fear not, oh ambitious ones. Learning how to make a linesheet is easy when you have an app serving as your second in command and top-of-the-line product sell sheet templates at your disposal.

Related: Why Do I Need a LineSheet?

How to Make a LineSheet in 4 Steps

Creating a sell sheet doesn’t have to be a big production, but often it can be, especially if you’re new to it. Here are four steps to creating a great linesheet each and every time:

1. Choose a Template

Different businesses have different needs. That’s why Linesheets — the web-based app you’ve been waiting for — has a cornucopia of linesheet templates with a variety of industries, product lines and aesthetics in mind. Whether you’ve been scouring the internet for a t-shirt linesheet template that’ll make your designs sing or simply can’t live without a linesheet for your handcrafted furniture, Linesheets has got you covered.

Not sure what you’re looking for? Ask yourself the following:

  • Do I need a linesheet for a single product or a collection?
  • Which template seems like it would mesh with my potential partner’s aesthetic? (Target might be drawn to a different look than, say, your local family-run hardware store.)
  • Which layout feels the most “on brand?”
  • Is there enough space to include key product details?

When in doubt, opt for something simple. You can always switch to a more complex design later on; for now, your top priority is getting your products into the spotlight.

Spending a fortune making manual linesheets? Learn more about Linesheets — the tool that makes your job easier and saves you money.

2. Customize Your Layout

If your linesheet template is a big pile of delicious tortilla chips, your customization options are the condiments. While most people want meat, cheese, sour cream, and guacamole, you get to pick whether it’s ground beef or chicken, Colby-jack or straight-up melted cheddar, classic guac or something a little spicier.

In other words, this is your chance to tailor your new product sell sheet so it feels more personal. You can swap fonts, add colors to mimic your branding or move pictures around until the overall look finally feels right.

This is where you’ll put in crucial product specs, too — but don’t panic, we’ll show you which details are usually included in a linesheet, such as:

  • Logo
  • Product name
  • Collection name (if applicable)
  • SKU or item number
  • Product description
  • Available sizes
  • Available colors/finishes
  • Pricing (wholesale as well as suggested retail)
  • Minimum order requirements
  • Quantity limits
  • Estimated turnaround time
  • Sales terms
  • General ordering and delivery information

You made need all of those details or only a few. If you think an extra tidbit would help a buyer understand your product and make a positive decision, include it; if that detail is just cluttering up the page, ditch it.

There’s also the question of a single-product sheet versus one presenting a collection. Think carefully about how you want to group products and which you should lead with (generally your newest products or best sellers should take center stage). Give seasonal products or those most relevant to the target audience’s special placement, too.

See: 6 Ways to Ease LineSheet Production

3. Review and Edit

Now it’s time to take another look at your linesheet, this time with an uber-critical eye. Try to put yourself in your buyer’s shoes; without your emotional ties to the product in the way, what would an outsider see? Review your linesheet with fresh eyes and ask yourself the following questions:

  • Is your logo clearly visible?
  • Are the fonts consistent and easy to read?
  • Have you included the correct prices?
  • Is your contact information up-to-date and displayed in a prominent place?
  • Have you met any buyer-specific requirements or requests?
  • Are all listed products relevant to the person or retailer you’re presenting them to?
  • Are your images clear, high quality, with proper lighting?
  • Are your images cropped and similar in both size and orientation?
  • Will your linesheet stand out in a crowd?

A cohesive linesheet screams organization and professionalism — two things buyers look for not just in sell sheets but in vendors, too.

Related: 4 Ways to Level-Up Your Business Using LineSheets

4. Download and Send

Once you’re satisfied with your masterpiece, feel free to pat yourself on the back and take a much-needed coffee break. Then it’s time to put your finished product to work. You have a couple of options:

  • Email It: Linesheets offers an in-app email capability that sends linesheets from your own email address without the need to switch programs or open up a new tab.
  • Download It: You can download your sell sheet as a PDF, then print it, sell it or add it to your other marketing collateral when you pack for a conference, convention or one-on-one sales meeting.

A great linesheet template makes life a lot easier. The first run through may take a few extra minutes, but once you get the hang of things you’ll be a lean, mean, linesheet example-creating machine.

Are you a buyer with an eye for the perfect linesheet? Share your insights below — we want to know what you look for when a new sell sheet crosses your desk!

How to Get More Out of Your Sell Sheets With the Linesheets App

We’ve stressed how easy it is to make a sell sheet with Linesheets, but it’s also easy to make a beautiful linesheet — one that’s fully functionally and brilliantly designed from headline to call-to-action. Do everything right and you’re working smarter and paving the way for customers to sign on the dotted line without losing momentum along the way.

Here’s how to squeeze every last drop of potential out of our program:

  • Make it pretty. Clutter kills and white space matters. Think of it like a restaurant menu— what’s more pleasurable to read, a massive wall of text and images or a couple of thoughtfully crafted pages that flow smoothly and lead your eyes where they need to go.
  • Give your star player the spotlight. If you sell sheet has multiple items, lead with your most profitable or popular option and let the others play a supporting role.
  • Categorize your products properly — but also be creative. Sometimes you’ll want like with like (all the bracelets in one group, for instance), other times you’ll play to your audience by putting together a small collection of all science-themed toys or the perfect summer outfit. The key is to be sure the sell sheet makes sense as a whole.
  • Aim for uniformity. When images are the same size, products are all in identical boxes, and item names are clearly marked in bold script, you’re increasing scannability and boosting visual appeal.
  • Include the important bits. These will change depending on your industry but think: collection, style, size, color, price, ordering info, lead time, case size, minimum order count, etc.
  • Limit the noise. Too many asides makes for a messy sheet. Stick to the important points, use boxes and horizontal lines to sequester information, and save us all a lot of eye strain by picking a font and color scheme that are easy to read.
  • Don’t dither. Your life story is fascinating, but it doesn’t belong on a linesheet. Product descriptions are vital, but flowery language and rambling metaphors only obscure the stuff that really matters.
  • Invest in professional photography — or at least upload high-resolution photos. Blurry shots with bad lighting scream amateur hour, and that’s not the look you’re going for.
  • Get down to the nitty-gritty and lay out your terms and conditions. It may not be fun to talk about cancellation policies and return times, but it is necessary.
  • Have payment and shipping protocols? Those can go here too.
  • Don’t forget your contact information. Seriously.

Play around with cover pages, promotional announcements, and purchase order forms as you see fit. The key is to use your best judgment — if it makes it easier for customers to know who you are and place their order, consider it. If it falls into the “more is just more” category, ditch it.

Customize Your LineSheets

Giving your linesheet template a quick nip and tuck isn’t just for aesthetics. When done correctly, customization should buoy your branding, accommodate client needs and reflect fluctuations in inventory.

Have a client who desperately needs to expand their store’s selection of thumb rings? Create a sell sheet just for them, highlighting your top picks and underscoring your passion for hand-polishing each special piece.

Has your fabric vendor discontinued two of the most popular dress colors? Delete those from your linesheet before sending updated copies to your Rolodex of clients.

That “hot new product” actually a total dud? Cut your losses and delete it from your linesheet, freeing up the priceless real estate so you can insert something better.

Still selling doormats but need to replace the holiday designs with spring florals? One-click customization ensures you can do that too, and it’s just as easy as you hope.

You can’t do that with catalogs. You certainly can’t do that, at least not efficiently, if you have to design a new linesheet from the ground up every time. Without a template, every nixed product and deleted color shifts columns in the wrong direction and throws off the visual balance. It’s hard. And it doesn’t have to be.

More From Linesheets

Photo credit: GaudiLab/Shutterstock.com

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September 11, 2020

What Information do I Need To Include To Create a linesheet

Line sheets aren’t an option — they’re a necessity. You know you need them to take your brand to the next level, but the actual creation process can be stressful to navigate if you don’t know the business landscape going in. There are certain pieces of information your linesheets absolutely need and other things that should never be included, so it’s key you know the difference.

7 Must-Have LineSheet Features

Line sheet templates provide a great starting point for the design process, but the next step includes inserting key information to showcase your products in the best possible light. The right specs tell buyers what you’re selling, what iterations are available, how much they need to buy and so much more.

The exact roster of details depends on your industry and your goals (a jewelry linesheet is different from a laptop linesheet, for instance), but there’s still basic information that applies to most any linesheet, regardless of product.

Here’s exactly what you should include in your linesheet:

1. Branding and Contact Information

You’re selling your brand as much as you’re selling your products. Make sure you include the following information in your linesheet:

  • Logo
  • Tagline (if applicable)
  • Name (or the name of the buyer’s point person)
  • Website address
  • Email address
  • Street address
  • Phone number

Sick of making manual linesheets? Learn more about Linesheets — the tool that makes your job easier. 

2. Product Name and Number/SKU

With each product you list, you’ll also need to include a name and reference number for every single unique product. Unique identifiers like SKUs help buyers know what they’re ordering. Plus. it helps you answer questions quickly by looking up SKUs rather than hunting through your spreadsheets and inventory for specific names that you might not be able to remember.


3. Product Images and Descriptions

A picture is worth a thousand words, especially when buyers want to visual the merchandise you’re peddling. Depending on the linesheet layout you choose, you may or may not have room for a description; while a single-product sell sheet is ideal for including a lot of text, a 5×3 sheet with 15 total products leaves little room for exposition. If an image and a few specs are all your audience has to go on, make them count.

Include photos that are:

  • Professionally staged
  • Well lit
  • Cropped to focus on the product
  • In focus
  • As accurate as possible in terms of color

Overall, aim for polished photos and nothing less. If you have room to include multiple angles — even better — though that won’t always be feasible.

As for the descriptions, use the space you have and create content that’s more factual than flowery. After all, this isn’t a catalog. The retailer will take care of aspirational descriptions when they market your products to the end-user. Your job is to highlight value and provoke imagination — make buyers yearn to see your products on their shelves.

See: 5 Benefits of a LineSheet Maker

4. Size and Color Options

If you put together a linesheet with just an image of a stunning raw silk blouse in a pale blush, your buyers will be confused. While pale blush is lovely, unless you include alternatives (either in photos or descriptions) buyers will think the blush option is their only choice. The same goes for sizing. When in doubt, over-communicate. Answer buyers’ questions before they can even ask them.

Find Out: 4 Reasons You Need LineSheet Software

5. Wholesale and Suggested Retail Prices

It always comes down to money. Everyone is interested in protecting their bottom line and buyers have budgets to work with. Knowing what your products cost at the outset is vital; knowing what your suggested retailers charge from them in store or online is just as important. Whether or not stores heed your advice is another matter, but providing that information lets buyers gauge profitability and know how much an initial order might run.


6. Minimum Order Info/Pre-Pack Quantities

The ordering needs of a small boutique vary greatly from those of a big-box retailer. When a corporate buyer onboards a new product or line, they typically require larger quantities. Including your minimum order requirement and product availability lets everyone know up front whether they’ll have access to a steady stream of products or if you’re offering a limited run of a more exclusive product.

If you’re offering pre-packs of goods in a fixed combination — an equal amount or percentage of smalls, mediums and larges in each pattern — that should be mentioned, too. Also indicate whether those terms are flexible in case buyers are interested in custom ordering capabilities.

Related: What Is a LineSheet?

7. Payment Terms and Shipping Info

When do you expect your customer to pay? Do they have to pony up the cash up front before you ship or do you offer Net 30 or Net 60, giving customers a month or two after receipt of goods to pay in full? Also, delve into shipping. This can be a simple as a line or two at the bottom of your linesheet listing your preferred shipping method, estimated cost of shipping and turnaround from order date to shipping date. Your refund, return and/or cancellation policy appear in this area as well.

Learn: 3 Ways to Use a Product Sell Sheet to Make More Money

The Bottom Line

The essential components of a successful linesheet are just the beginning of your design process. For more information on how you can up your sales game by taking your linesheet creation to the next level, sign up for Linesheets today.

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Photo credit: Monkey Business Images:Shutterstock.com

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September 11, 2020

6 Easy Ways to Make a Product Sell Sheet

Some things in life will always be hard — making a linesheet shouldn’t be one of them. If you’ve been banging your head against your keyboard in frustration after losing sales due to lackluster linesheets, it’s time to rev up production and ramp up quality.

6 Ways to Ease LineSheet Production

Making linesheets can be time-consuming … at least they used to be. There are plenty of ways to speed up the process so you can spend less time on the computer and more time pitching. Here’s are six ways to make your product sell sheet with remarkable ease:

Learn: What Is a LineSheet?

1. Ask for Help

We totally understand the urge to DIY as many aspects of your business as possible. You’ve built your brand from the ground up, and it’s that desire for greatness that’s gotten you this far. That said, you can’t do everything. You can try, but that’s a recipe for burnout. As your business continues to grow, delegation is increasingly crucial. There are certain tasks only you can see to, and every time you take a few hours out of your day to dabble in graphic design or wrangle with an unfamiliar photo editing program, you’re sacrificing something else.

Clear the way for a more productive day by using a web-based Linesheets app. With everything from a user-friendly interface to integrated email capabilities at your disposal, you’ll be free to redirect your attention to where your skills are best spent without sacrificing quality results.

Has making manual linesheets burnt you out? Learn more about Linesheets — the tool that makes your job easier. 

2. Use an App

Why use a web-based app instead of a mobile one or a separate piece of software? There are so many reasons:

  • Universal connectivity. Unlike software that has to be downloaded and then lives on a single, isolated device, you can sign in to your web-based app whenever, wherever. All you need is an internet-ready device and an internet connection.
  • Regular, automatic upgrades. Outdated software is a pain. You don’t have time to deal with bugs or search for new versions when you’ve got a buyer on the line. Web-based apps live in the cloud, where developers can push an update anytime. Rather than signing in and being greeted by one of those pesky “schedule your update” pop-ups, you just get to work and enjoy new features at will.
  • Speed. Open your browser, sign in to Linesheets, open a template or work-in-progress, and create. No waiting for software to load or, even worse, opening up multiple programs to create a single sell sheet. What could be easier than an all-in-one solution?

3. Utilize Templates

Imagine a road trip without GPS. Back in the day, people used to unfold paper maps the size of Texas and still couldn’t actually find Texas. Unless you’re a pro designer, making a linesheet from scratch is a lot like trying to find your way across the country without Siri as your guide.

Line sheet templates pave the way for not only an easier process but also for a more comprehensive final product. You’ll know exactly what you need to include, where to put it and how to line everything up so it looks like gold.

See: 4 Reasons You Need LineSheet Software

4. Use Your Existing Specs

Plugging in specs one by one can be mind-numbingly tedious, but in some cases, it’s a necessary evil. That said, it’s monumentally easier if you can just import info from an existing database and call it a day. The new web-based app Linesheets allows you to do just that.

If you already have a website, you can download a CSV or Excel file full of your product details, then import it with a click of the mouse. Select the products you want to include on a sheet-by-sheet basis and finetune them as you see fit. Voila! You’ve created a linesheet in a fraction of the time it used to take you.

5. Simplify Your Ideas

Sometimes more isn’t better … it’s just more. The goal of a product sell sheet is to highlight the actual product and encourage buyers to opt-in. You want to get your inventory on shelves — real, virtual or both. To do that, you have to connect with buyers and show them why you deserve the chance to shine over your competition.

A cluttered linesheet won’t get the job done. The more colors, fonts and other graphic elements you include, the harder it becomes for your audience to keep their eyes on the prize. Here are three tips to creating a gorgeous yet simple linesheet:

  • Stick to the basics. Include the information a buyer needs to know but keep flowery descriptions and storytelling to a minimum unless you’re sure they’re going to help convert.
  • Give white space the respect it deserves. Don’t fill up your document from edge to edge. White space allows your readers’ eyes to rest and helps important elements to stand out.
  • Get attention with collections. Instead of shoving all your products onto one page, use different layouts to highlight seasonal collections, new releases or even a single superstar product.

Find Out: Why Do I Need LineSheets?

6. Don’t Redesign — Tweak

Why build a brand-new linesheet when you can take one you already have and make it work for you all over again? If you commission a linesheet from an agency or another third party, you’re most likely going to get stuck with a pretty, single-use sheet. It’s great for the project at hand, but that’s it.

Need to update your color availability? That’ll be another charge, thank you very much. Want to switch out a product in a collection to reflect a buyer’s request for more sterling silver and less gold? You’ll be paying for that change, too.

When you use Linesheets to create your very own beauty or jewelry sell sheet, you can pop in and out and make adjustments whenever the mood strikes. No restrictions, no extra fees. Just on-demand editing powered by your internet-ready device.

To make creating linesheets easier than ever before, sign up for Linesheets today. Soaring sales numbers await.

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Photo credit: Roman Samborskyi/Shutterstock.com

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September 11, 2020

4 Ways to Get the Best Sell Sheet Designs

Thanks to Linesheets, you’ll never have to Google “how to make a linesheet” again. Instead, you can turn a sell sheet template into sales gold. That said, even the best customizable layout can leave you wondering which elements to include on your linesheet (and which to leave out). But, the question remains: How do you know if enough is enough?

4 Ways to Create the Best Sell Sheet Designs

With a solid plan, you’ll never have to wonder again. Here are four ways to create the best linesheet designs each and every time:

1. Learn From Others

Trying to craft a linesheet from scratch is hard — unless you’re an experienced graphic designer with an eye for detail, spacing and overall aesthetics. There are just too many moving parts to get everything right the first time, especially if you’re new to it. While we’re big fans of the whole “try, try again” adage, mistakes can be costly, both in terms of wasting resources and wasting your buyer’s time, so efficiency is key.

Before you get to work, get online and search Google images for linesheets to see what the competition is up to. It’s a great way to see what you like — but it’s also an easy way to see what you don’t want to replicate. As an outsider, you’ll be able to cast a critical eye and notice things like how distracting it is when an image is off-center or how a professional logo helps establish trust.

Better yet, go straight for a sell sheet template and let the experts do the heavy lifting. Instead of doing guesswork, you can get straight to work. Don’t waste time hemming and hawing over columns and headers — just fill in the blanks in the template and move on with your day. You can still adjust certain aspects to reflect your preferences and your branding, but there’s a huge difference between starting with a blank page and building on a killer foundation.

Sick of making manual linesheets? Learn more about Linesheets — the tool that makes your job easier. 

2. Be Detailed

Your linesheet should anticipate the needs and questions of a buyer. It’s important to be detailed, but the content itself matters, too. A standard linesheet should provide the buyer with all relevant information. Here’s exactly what you should include on your sell sheet:

  • Brand name
  • Logo
  • Point of contact
  • Collection name and image
  • Product name
  • Product SKU or item number
  • Product image(s)
  • Wholesale price
  • Suggested retail price
  • Product options such as sizes and colors
  • Minimum order requirements/pre-pack quantities
  • Payment terms
  • Shipping information

Your goal is to answer buyer questions before they have to ask them. No one wants to look up pricing for a dozen different products and only see a t-shirt listing in white when you have it in a dozen different hues and sizes. Make a little space go a long way by grouping similar products and listing various sizes and colors available to indicate variety.

Every time a buyer needs to reach out for clarification or has to hunt for your phone number, you’re making their job harder. It probably goes without saying (but it’s important enough that we’ll say it anyway) that increased difficulty means lower sales. Make your brand the easiest choice from the get-go and watch the money roll in.

Related: How to Make a LineSheet

3. Utilize White Space Effectively

White space is the section of your linesheet that’s unused. It could be the margins, the empty space around your images or the entire page minus a central graphic. It’s easy to be so concerned about including every detail that you could overstuff your linesheet until it overflows, but you’d actually hurt your case.

White space is key for several reasons:

  • It makes documents easier to scan and read
  • It improves legibility and reading comprehension
  • It helps shape flow and adds balance to the page
  • It acts as a visual cue by emphasizing groupings like collections
  • It attracts attention by dragging the reader’s focus to a single element or limited group of elements

Line sheets with an adequate amount of white space also just feel more luxe. Think about walking into a cluttered apartment versus strolling into an immaculate loft with clean countertops and sleek lines. Appearances matter and linesheets are often your first impression.

See: 6 Ways to Make a Product Sell Sheet Easily

4. Invest in Quality Images and Descriptions

Speaking of appearances, do your product images look like they were taken on a flip phone or can you see each item in vivid detail? You can absolutely take your own pictures, but you should invest in the right equipment and setting.

Ask yourself the following questions before taking your own product photos:

  • Do you know how to balance the composition of a photo, including depth of field and calculating symmetry?
  • Are you relying on existing overhead lighting, such as your living room lamp or do you have access to natural lighting or light modifiers when necessary?
  • Do you have a backdrop or, better yet, a photo box to keep visual noise to a minimum?
  • Can you use photo editing software to crop, color shift and tweak as needed?

If you answered “no” to any of those questions or simply don’t want the hassle of heaping more tasks on your already full plate, that’s absolutely fine. There’s strength in asking for help, and outsourcing is simply a controlled, effective way of asking for help.

Your photos should tell a story. You can absolutely DIY that process if you feel confident and are well-equipped, but otherwise, it’s worth contacting a pro to discuss a collaboration.

The Bottom Line

When all is said and done, your linesheet is your calling card. It’s the very first (and sometimes last) impression you give buyers, so you have to make it count.

Have more questions about the in and out of linesheets? Check out the Linesheets blog or sign up for the Linesheets web-based up and figure it all out as you go — it’s easier than you think!

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Photo credit: Roman Samborskyi:Shutterstock.com

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September 11, 2020

4 Reasons Buyers Prefer Linesheets’ Templates

It only takes a minute or two of Googling to see that we’re not the only source of linesheet designs on the internet. On the other hand, it’ll only take you a quick read through this blog to find out why we’re the best.

That kind of confidence didn’t crop up overnight. The entire Linesheets team is thrilled to offer a web-based app that revolutionizes the business of wholesale selling, and we’re sure it works because buyers are ordering up our clients’ products by the truckload — literally.

Here’s why Linesheets templates are buyer preferred time and time again:

1. They Look Phenomenal

People, in general, like to look at pretty things, but that seems to be especially true of buyers who face a seemingly interminable pile of linesheets that range from mind-numbingly boring to those packed with so many bells and whistles they’re practically indecipherable. It’s exhausting.

Buyers love Linesheets’ templates because they’re aesthetically pleasing in the most professional way possible. No superfluous curly cues or emoticons. No scattered formatting that’s more of an outrage than an outline. Just a delightful document that’s enjoyable to read, and that can truly make a buyer’s day.

Sick of sending out generic sell sheets? Learn more about Linesheets — the tool that makes your linesheets beautiful.

2. They’re Effective

Yes, pretty is important, but details are paramount. There are certain things a buyer needs to know before they can decide between onboarding your product or sending you to the “better luck next time” stack. Your linesheets should include the following information:

  • Product name
  • Product ID or SKU
  • Wholesale price
  • Suggested retail price
  • Sizes available
  • Color options
  • Order minimums
  • Payment terms
  • Shipping information
  • Restrictions on availability (if any)
  • Refund/return/cancellation policies

Templates ensure all those points are present and accounted for and that they’re displayed in a way that’s easy to skim. Rather than spending valuable time scouring page after page to find out whether a blouse is available in cream or just black and gray, that information is front and center — plus, it’s associated with the product it relates to. Boom.

Related: 4 Tricks for Using a LineSheet Template

3. They’re Memorable

If you’re new to the world of linesheets, you’d be forgiven for thinking that blending in with the big guys is a good thing. After all, if your sell sheets look like the ones produced by your competitors, you’re keeping pace, right? Not necessarily.

Buyers may automatically pause to review a linesheet with a name brand attached, but you’ll need something extra. You can’t use one of those free linesheet templates strewn all over the internet and expect to make an impact. You have more to prove but you also have more creativity with which to make that impact — so do it.

Linesheets’ retail linesheets are easy to customize. Make changes to reflect a certain collection. Shape your linesheet in such a way that it perfectly straddles the line between basic and brash. Whatever change you want to make, the fact is that you can, and that’s not true of all templates.

Linesheets makes your business memorable to buyers who see a million would-be winners a day, and that makes their jobs that much less stressful to accomplish.

Read: 4 Ways LineSheet Software Can Level-Up Your Business

4. They Level the Playing Field

You might feel like name brands already have the edge. It may even feel futile trying to view for the same shelf space currently being chased after by companies with resources far more expansive than your own. But here’s the thing: buyers don’t automatically want the products with the most noteworthy celebrity backing or from the purveyor with the deepest pockets — they want the products that will sell best to their target audience. Period.

Linesheets’ templates showcase products so beautifully, it almost stops mattering where they come from. Buyers have a straightforward, painless way to gain a true understanding of their options so they can make an informed decision as to which order will deliver the best ROI. Shoppers don’t always want another sweater from the same brand they’ve always worn or a cuff bracelet that thousands of other women are also sporting. There’s a reason why so many fast-fashion megacorps are filing for bankruptcy.

Boutique brands stand a chance when they go to bat armed with a brilliantly crafted linesheet designs, and that helps buyers diversify their inventory, bring in new patrons and give existing customers a new reason to whip out their credit cards.

When you use product linesheet templates from Linesheets to introduce your products to buyers, you’re not only giving yourself an advantage, you’re also hand-delivering a gift-wrapped win to buyers of all tastes and sizes. That’s why Linesheets stands head and shoulders above the rest.


Understanding The Buyer’s Point of View

Becky is a buyer for a major department store. She’s the gatekeeper, the decision maker, the Gandalf — without her okay, you and your products shall not pass.

Becky’s also ridiculously busy. Every day she walks into work only to find a few dozen voicemails demanding her attention. The mail delivery comes and with it a giant, three-foot stack of lookbooks and catalogs. It’s Becky’s job to sift through that stack and figure out what to buy. There haven’t been any studies assessing how much time a buyer spends on each vendor submission, but check this out: on average, employers spend just six seconds reading a resume. Six seconds. Buyers are just as time-strapped, if not more. They’re not poring over every detail or whiling away the afternoon casually leafing through your entire collection. They’re scanning, and they’re scanning at lightning speed.

So, how can you stand out?

Becky’s looking for answers, and these are her questions:

  • Why you? What about your brand is so special and what can you give me that all your competitors can’t?
  • Is this a new collection or are most of the items evergreen?
  • What products should I care about? More importantly, what will my customers buy?
  • Can I get a range of sizes and colors?
  • Can I see more necklaces?
  • What do you have that’s bohemian chic?
  • How many do I need to order? How many can I order?
  • What’s your pricing — both wholesale and recommended retail?
  • What’s the deal with shipping?

When you’re creating a linesheet, you’re not really making it for yourself, you’re making it for your customers. Build a business sell sheet that conveys information cleanly. Make it scannable. Make it pretty. Abandon cutesy fonts and resist the urge to overstuff your sheets with long-winded stories and useless specs. Remove the guesswork. Double down on quality with clean, well-edited photos and concise copy. Serve up confidence and professionalism in spades.

Win by giving buyers exactly what they need via linesheets that stand out from the crowd. It truly is that simple.

The Bottom Line

Take the unofficial Linesheets challenge! Sign up today and see what you can work up with our amazing templates. We bet your buyers will be as thrilled as you are.

All things being equal, buyers go for the linesheets that look great, deliver all the necessary information and don’t make their eyes groan in anguish due to a mishmash of colors, fonts and clip art graphics rescued from the obscurity by a click-happy amateur designer. Be better — you know you can.

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